Supporting players on and off the field from the grassroots to the elite level.

AFE was started to show the daily life of a footballer, trying to make it into a career. Since playing in Europe + USA for 10+ years, it evolved into player development and education. Passing on the knowledge that was learned over the many years of playing. Whether that be working with players in person on an individual or group setting, or using social media to connect with as many players as possible. When that transition happened, AFE became so much more and found it’s true purpose.

FOOTBALL WAS AND STILL IS MY FIRST LOVE. IT HELPED GIVE ME MY IDENTITY, CONFIDENCE, AND PURPOSE. PROGRESSING AND DEVELOPING AS A PLAYER WAS MY DAILY GOAL, AND I WANTED TO SHARE THAT AS MUCH AS POSSIBLE. THIS WASN’T POSSIBLE WITHOUT THE PEOPLE I HAD AROUND ME - WHICH, LUCKILY, ARE A LOT OF THE SAME PEOPLE STILL OUT ON THE FIELD WITH ME 10 YEARS ON.

AFE IS A PRODUCT OF THAT JOURNEY.

IT’S A BRAND, PLACE, PLATFORM WHERE FOOTBALLERS CAN FIND THEIR “HOME” WITHIN THIS INDUSTRY. THAT’S WHAT AFE WILL CONTINUE TO BE -
’TIL THE WHEELS FALL OFF.

Contact AFE for more info.